{"id":1313,"date":"2020-03-13T12:15:49","date_gmt":"2020-03-13T12:15:49","guid":{"rendered":"https:\/\/blog.infotheme.net\/?p=1313"},"modified":"2020-03-14T09:10:23","modified_gmt":"2020-03-14T09:10:23","slug":"woocommerce-popup-and-email-marketing-to-increase-traffic","status":"publish","type":"post","link":"https:\/\/infotheme.net\/blog\/woocommerce-popup-and-email-marketing-to-increase-traffic\/","title":{"rendered":"WooCommerce Popup and Email marketing to increase traffic"},"content":{"rendered":"\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#WooCommerce_Popup_Email_promotions_to_increase_sales\"><span class=\"toc_number toc_depth_1\">1<\/span> WooCommerce Popup &amp; Email promotions to increase sales<\/a><ul><li><a href=\"#Create_Attractive_Design_pop-ups_with_discount_coupon_or_information\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Create Attractive Design pop-ups with discount coupon or information<\/a><\/li><li><a href=\"#Use_of_Pop-ups_in_Different_way\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Use of Pop-ups in Different way<\/a><\/li><li><a href=\"#Capture_new_visitors_emails_using_popup\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Capture new visitors emails using popup <\/a><\/li><li><a href=\"#Start_email_marketing_to_your_registered_users_or_subscribers\"><span class=\"toc_number toc_depth_2\">1.4<\/span> Start email marketing to your registered users or subscribers<\/a><\/li><\/ul><\/li><li><a href=\"#Final_thoughts\"><span class=\"toc_number toc_depth_1\">2<\/span> Final\nthoughts<\/a><ul><li><a href=\"#Redirect_visitors_from_other_sources\"><span class=\"toc_number toc_depth_2\">2.1<\/span> Redirect visitors from other sources<\/a><\/li><li><a href=\"#Win_your_customers_heart_by_providing_them_special_offers\"><span class=\"toc_number toc_depth_2\">2.2<\/span> Win your customers heart by providing them special offers<\/a><\/li><li><a href=\"#Social_media_sharing_for_your_website_and_products\"><span class=\"toc_number toc_depth_2\">2.3<\/span> Social media sharing for your website and products<\/a><\/li><li><a href=\"#Allow_your_customers_to_make_purchase_using_social_media_accounts\"><span class=\"toc_number toc_depth_2\">2.4<\/span> Allow your customers to make purchase using social media accounts<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"WooCommerce_Popup_Email_promotions_to_increase_sales\">WooCommerce Popup &amp; Email promotions to increase sales<\/span><\/h2>\n\n\n\n<p>WooCommerce based online store are getting popularity day by day. You can easily develop, manage and maintain your WooCommerce store as it works on WordPress CMS. Once you create an online store and setup your products on it, your next step is always to get customers on your website, so that actual sales can be performed.<\/p>\n\n\n\n<p>WordPress websites with WooCommerce facility gives a variety of advantages to you. Its super easy and attractive admin dashboard allows you to control over your whole shopping store. You don\u2019t have to be an expert to handle this. After setting up products, shipping methods, taxes, payment method etc. You hope that your website can get good number of visitors and start making purchase on your website. But an actual sale doesn\u2019t start with only Hope. You will have to work for this. Normally, you work on many marketing strategies to increase number of visitor on your website like: <a href=\"https:\/\/blog.infotheme.net\/2020\/03\/best-wordpress-seo-plugins.html\">SEO<\/a>, Digital marketing, Social media marketing, <a href=\"https:\/\/blog.infotheme.net\/2020\/02\/video-marketing-guide.html\">Video advertising<\/a>, email marketing, branding etc.<\/p>\n\n\n\n<p>In this article, we will cover how you can increase leads or visitors on your website by using simple wooCommerce Popup and email marketing. Pop-ups are one of the most effective ways to increase traffic and sales on your website.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>How Can I make attractive Pop Up to increase sales on my WooCommerce website?<\/strong><\/p><p><strong>How Can I attract my website customers to keep visiting and make sales on my website?<\/strong><\/p><p><strong>Where to use Pop Up on my website and which time?<\/strong><\/p><\/blockquote>\n\n\n\n<p>We need to understand that if we want to increase our sales,\nfirst of all we need to focus on increasing the number of visitors on our\nwebsite and once any visitor visit our website; our primary motive should be to\nconvert them into our real customers. Let us understand this concept step by\nstep.<\/p>\n\n\n\n<ul><li>Create and use Pop-ups on your WooCommerce\nwebsite<\/li><li>Use of pop-ups to show different type of\ndiscounts<\/li><li>Capture new visitor email using pop-ups <\/li><li>Start email marketing or sending promotional\nemails to your registered users or subscribed users<\/li><\/ul>\n\n\n\n<p><strong>STEP1: <\/strong><\/p>\n\n\n\n<h3><span id=\"Create_Attractive_Design_pop-ups_with_discount_coupon_or_information\"><strong>Create Attractive Design pop-ups with discount coupon or information<\/strong><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/blog.infotheme.net\/2020\/02\/difference-between-wp-org-vs-wordpress-com.html\">WordPress<\/a> Plugin market offers you are variety of plugin to create and use popup on your market. One the most popular WooCommerce popup builder plugin \u201c<a rel=\"noreferrer noopener nofollow\" aria-label=\"Convertiply (opens in a new tab)\" href=\"https:\/\/woocommerce.com\/products\/convertiply\/?aff=11467&amp;cid=7081270\" target=\"_blank\">Convertiply<\/a>\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/woocommerce.com\/products\/convertiply\/?aff=11467&amp;cid=7081270\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><img loading=\"lazy\" width=\"620\" height=\"395\" src=\"https:\/\/blog.infotheme.net\/wp-content\/uploads\/2020\/03\/convertiply.jpg\" alt=\"\" class=\"wp-image-1316\" srcset=\"https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/03\/convertiply.jpg 620w, https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/03\/convertiply-300x191.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<p>Allow you to create beautiful Pop-ups to collect your visitors email and you can turn them into your long term customers by providing them attractive offers time to time.<\/p>\n\n\n\n<p>There are so many free and paid popup builders for WooCommerce\nare available on WordPress plugin directory. Some of them are:<\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener nofollow\" aria-label=\"Popup Maker \u2013 Popup Forms, Opt-ins &amp; More&nbsp;  (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/popup-maker\/\" target=\"_blank\">Popup Maker \u2013 Popup Forms, Opt-ins &amp; More&nbsp; <\/a><\/li><li><a rel=\"noreferrer noopener nofollow\" aria-label=\"Popup Builder \u2013 Responsive WordPress Pop up \u2013 Subscription &amp; Newsletter  (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/popup-builder\/\" target=\"_blank\">Popup Builder \u2013 Responsive WordPress Pop up \u2013 Subscription &amp; Newsletter <\/a><\/li><li><a href=\"\/\/wordpress.org\/plugins\/popup-maker-wp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Popup Maker \u2013 Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder &amp; More  (opens in a new tab)\">Popup Maker \u2013 Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder &amp; More <\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-popup\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Hustle Marketing, Social Share, Email Opt-in Form, and Popup Plugin  (opens in a new tab)\">Hustle Marketing, Social Share, Email Opt-in Form, and Popup Plugin <\/a><\/li><\/ul>\n\n\n\n<p>There are many more\u2026<\/p>\n\n\n\n<p>STEP2: <\/p>\n\n\n\n<h3><span id=\"Use_of_Pop-ups_in_Different_way\">Use of Pop-ups in Different way<\/span><\/h3>\n\n\n\n<p>You can create different types of\npop up for your WooCommerce store and use them in different way to attract your\nwebsite visitors and customers as well. Few popular pop up are listed below:<\/p>\n\n\n\n<ol><li><strong>Popup for\nnew users:<\/strong> You can create a popup for first time users and give them a special\ndiscount using coupons. In this way you can take attract them to make purchase\non your website.<\/li><li><strong>Leaving\nso soon discount popup:<\/strong>&nbsp; You can\ntrack your website visitor\u2019s activity on your store and create offers as per\nthe activity. For example: If any visitor is trying to explore your shopping\nstore and trying to leave your website, it could be possible that visitor is\ntrying to leave website due to pricing. In this way, you can show a nice\nlooking popup and to give some specific discount to that user. It can change\nyour visitor mind to make an actual sale for you.<\/li><li><strong>Events\nbased popup or festival based discount popup:<\/strong> You can show special discount\npopup on your website home page and product page if there is any special event\nor festival is coming. It attracts your regular customers and new visitors as\nwell to keep visiting your website and looking for offers and make purchase.<\/li><li><strong>Limited\nTime Discount Offers Popup<\/strong>: Keep tracking of your website visitors\u2019\nactivity on your website. Most of the time visitors do visit your products and\nspend a lot of them on your store as well but they leave website without making\nany purchase. You can create few discount popup which shows a discount for some\nlimited time period. For example: discount for only one hour or 1 day etc.<\/li><li><strong>Discount\nOffers to promote shopping:<\/strong> You can create few discount offers to provide\nsome free items on some limited items or some special free or discount if user\nmake some certain amount of purchase. For example: If you purchase 2 t-shirt gives\nthem one another free, anything like this. I hope you understand my concern.<\/li><\/ol>\n\n\n\n<p>STEP3: <\/p>\n\n\n\n<h3><span id=\"Capture_new_visitors_emails_using_popup\">Capture new visitors emails using popup <\/span><\/h3>\n\n\n\n<p>You can create an email capture form with pop and show to\nyour new users. It can be a:<\/p>\n\n\n\n<ul><li>Subscribe to our newsletter pop up <\/li><li>Create a pop up to give some special discount to\nyour visitors and ask them to share their email to get this discount coupon<\/li><\/ul>\n\n\n\n<p>Getting your visitor emails will be very\nuseful for you and your visitors a well. You can use these emails to send them\npromotional or discount emails time to time. It will increases changes to keep\nyour visitors returning on your store and make purchase. On the customer\u2019s\npoint of view, they will also get time to time discount related information on\ntheir emails and they will be always up to date about your website offers\nsection.<\/p>\n\n\n\n<p>STEP4: <\/p>\n\n\n\n<h3><span id=\"Start_email_marketing_to_your_registered_users_or_subscribers\">Start email marketing to your registered users or subscribers<\/span><\/h3>\n\n\n\n<p>Email marketing is one of the oldest and trust worthy way to\npromote your business and increase the traffic on your website. Once you get a\nlist of resisted users on your website using \u201csubscribe to newsletter\u201d or any\nother way. Start email marketing in different way:<\/p>\n\n\n\n<ul><li>Create different campaign for different purchase\nfor example:<ul><li>Sending event or festival based discount<\/li><\/ul><ul><li>Send them regular news or posts about your company,\nblog news or shopping store. So that they can be up to date.<\/li><\/ul><ul><li>Promotional emails<\/li><\/ul><ul><li>Thank you emails for being a regular customers\nwith you.<\/li><\/ul><ul><li>Sending email for new products available on\nstore as per their shopping history.<\/li><\/ul><ul><li>Special discount offer emails.<\/li><\/ul><\/li><\/ul>\n\n\n\n<h2><span id=\"Final_thoughts\">Final\nthoughts<\/span><\/h2>\n\n\n\n<p>Marketing\nstrategies are always needed and very important for any eCommerce store to increase\ntheir sales and number of visitors a well. Marketing and advertisement industry\nis getting bigger day by day due to its importance for every business.<\/p>\n\n\n\n<p>For an\neCommerce website with WooCommerce on it, you can use its inbuilt marketing\nstrategies like \u201cEmail capture and pop up marketing ways\u201d. You don\u2019t have to be\nan expert to handle this and you don\u2019t need to hire anyone to do this. You can\ncreate, manage, maintain and use pop up and capture emails of your visitors as\nper your needs.<\/p>\n\n\n\n<p>Apart from this you can do some other simple task on your level as well. Like:<\/p>\n\n\n\n<h3><span id=\"Redirect_visitors_from_other_sources\">Redirect visitors from other sources<\/span><\/h3>\n\n\n\n<p>You can work on few popular blogs to write some positive and attractive articles about your website and your products. So that you can take traffic from these blogs to your website as well.<\/p>\n\n\n\n<h3><span id=\"Win_your_customers_heart_by_providing_them_special_offers\"><strong>W<\/strong>in your customers heart by providing them special offers<\/span><\/h3>\n\n\n\n<ul><li>Holiday offers (Black Friday, Cyber Monday, etc.)<\/li><li>Special occasions like their birthdays or anniversaries<\/li><li>New products <\/li><li>Customer success stories <\/li><li>A personal anecdote about your own journey<\/li><\/ul>\n\n\n\n<h3><span id=\"Social_media_sharing_for_your_website_and_products\">Social media sharing for your website and products<\/span><\/h3>\n\n\n\n<p>Create social media pages or accounts for your website and keep them updating time to time for new products, success stories, special offers etc. Also, once any user visits your website for products give them option to share your products on their social media accounts as well.<\/p>\n\n\n\n<h3><span id=\"Allow_your_customers_to_make_purchase_using_social_media_accounts\">Allow your customers to make purchase using social media accounts<\/span><\/h3>\n\n\n\n<p>Setup shop on your social media accounts or redirect users from these accounts to your actual WooCommerce website. <\/p>\n\n\n\n<p>I hope this article will help you to increase your sales and visitors on your website. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents1 WooCommerce Popup &amp; Email promotions to increase sales1.1 Create Attractive Design pop-ups with discount coupon or information1.2 Use of Pop-ups in Different way1.3 Capture [&hellip;] <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/infotheme.net\/blog\/woocommerce-popup-and-email-marketing-to-increase-traffic\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":1314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,8,139,132,7],"tags":[295,283,296],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/posts\/1313"}],"collection":[{"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/comments?post=1313"}],"version-history":[{"count":5,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/posts\/1313\/revisions"}],"predecessor-version":[{"id":1320,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/posts\/1313\/revisions\/1320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/media\/1314"}],"wp:attachment":[{"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/media?parent=1313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/categories?post=1313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/tags?post=1313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}