{"id":1399,"date":"2020-04-22T07:53:43","date_gmt":"2020-04-22T07:53:43","guid":{"rendered":"https:\/\/blog.infotheme.net\/?p=1399"},"modified":"2020-04-22T07:54:58","modified_gmt":"2020-04-22T07:54:58","slug":"top-3-essential-follow-up-emails-which-every-wooocommerce-store-should-have","status":"publish","type":"post","link":"https:\/\/infotheme.net\/blog\/top-3-essential-follow-up-emails-which-every-wooocommerce-store-should-have\/","title":{"rendered":"Top 3 essential follow-up emails which every WoooCommerce store should have"},"content":{"rendered":"\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Top_3_essential_follow-up_emails_every_store_should_have\"><span class=\"toc_number toc_depth_1\">1<\/span> Top 3 essential follow-up emails every store should have<\/a><ul><li><a href=\"#What_is_AutomateWoo\"><span class=\"toc_number toc_depth_2\">1.1<\/span> What is AutomateWoo?<\/a><\/li><li><a href=\"#What_is_the_importance_of_follow-up_emails\"><span class=\"toc_number toc_depth_2\">1.2<\/span> What is the importance of follow-up emails?<\/a><\/li><\/ul><\/li><li><a href=\"#i_Welcome_Email\"><span class=\"toc_number toc_depth_1\">2<\/span> i) Welcome Email<\/a><\/li><li><a href=\"#ii_Abandoned_cart_reminder_Email\"><span class=\"toc_number toc_depth_1\">3<\/span> ii) Abandoned cart reminder Email<\/a><\/li><li><a href=\"#iii_Win_Back_Emails\"><span class=\"toc_number toc_depth_1\">4<\/span> iii) Win Back Emails<\/a><\/li><li><a href=\"#Final_Words\"><span class=\"toc_number toc_depth_1\">5<\/span> Final Words<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Top_3_essential_follow-up_emails_every_store_should_have\">Top 3 essential follow-up emails every store should have<\/span><\/h2>\n\n\n\n<p>WooCommerce is\u00a0 wonderful eCommerce platform available in WordPress market and a lot of\u00a0 WordPress users around the world are enjoying its flawless benefits.<\/p>\n\n\n\n<p>Being an WordPress store owner it is always important to\ntrack every activity of your store on a regular basis so that you can find out\nwhat should be the required actions you need to take to increase your sales on\nregular basis. WooCommerce allow you to setup your product or services as\nproducts on website and categories them as per your needs. <\/p>\n\n\n\n<p>WooCommerce eCommerce solution allow you to tract each\norders by customers and manage your all customers as well. It is important that\nyou create a strong relationship with your customers to sell your great\nproducts on regular basis. Most of the time you will find that having great products\non your store will surely encourage them to make purchase on your website but\ndue to very health completion in the market, you just can\u2019t wait and hope that\nyour customers will come regularly and will increase your sales.<\/p>\n\n\n\n<p>You will have to be in touch with your new and existing\ncustomers via follow-up emails. It\u2019s a great way to share your great offers of\nyour stores and increase the awareness about your brand between your customers\nas well.<\/p>\n\n\n\n<p>WooCommerce system allow you to create automatic email\nsystem which you can use to send follow up emails to your customers\nautomatically. One of the&nbsp; most advance\nand wonderful WooCommerce plugin for this purpose is <strong>AutomateWoo.<\/strong><\/p>\n\n\n\n<p>AutomateWoo allow you to create customized emails templates\nwhich you can send to your customers automatically on some triggered action\nlike: New customer registration, New order placed, Abandoned cart etc.<\/p>\n\n\n\n<h3><span id=\"What_is_AutomateWoo\"><strong>What is AutomateWoo?<\/strong><\/span><\/h3>\n\n\n\n<p>AutomateWoo is a premium plugin available in WooCommerce\nmarket to manage your automatic emails for your customers. AutomateWoo tools\nwill be very useful for you to grow your business and increase your sales.<\/p>\n\n\n\n<p><strong>AutomateWoo Key Features<\/strong><\/p>\n\n\n\n<ul><li><strong>Follow-Up\nEmails<\/strong>&nbsp;\u2013 Send Automatic email &nbsp;to your customers who buy specific products\nand ask for a review or suggest other products they might like.<\/li><li><strong>Abandoned\nCart<\/strong>&nbsp;\u2013 You can send email to your customers to remind\nwho left items in their cart using emails at set intervals.<\/li><li><strong>Win\nBack Inactive Customers<\/strong>&nbsp;\u2013 Send email to your &nbsp;inactive customers with email marketing\ncampaigns. In your email add &nbsp;special\noffers and recommendations.<\/li><li><strong>SMS\nNotifications<\/strong>&nbsp;\u2013 You can send SMS\nnotifications to customers or admins for any of AutomateWoo\u2019s wide range of\ntriggers.<\/li><li><strong>Review\nRewards<\/strong>&nbsp;\u2013 By using review rewards automatic emails you\ncan encourage more product reviews by offering discounts. <\/li><li><strong>Wishlist\nMarketing<\/strong>&nbsp;\u2013 Send timed wishlist reminder emails &nbsp;to your customers and notify them &nbsp;when a wished product goes on sale. Integrates\nwith WooCommerce Wishlists or YITH Wishlists.<\/li><li><strong>Birthday\nEmails<\/strong>&nbsp;\u2013 Create a very healthy relationship with your\ncustomers by sending them special WooCommerce birthday email and coupon using\nthe AutomateWoo Birthdays Add-on (separate purchase).<\/li><li><strong>Card\nExpiry Notifications<\/strong>&nbsp;\u2013 Notify customers before\na saved credit or debit card expires. This can reduce failed payments and churn\nwhen selling subscriptions.<\/li><li><strong>Subscriptions\nAutomation<\/strong>&nbsp;\u2013 Action WooCommerce Subscription events such\nas status changes, failed payments and renewal reminders.<\/li><li><strong>Refer\nA Friend<\/strong>&nbsp;\u2013 Boost word-of-mouth sales with the\nAutomateWoo Refer A Friend Add-on (separate purchase).<\/li><li><strong>Automatic\nVIP<\/strong>&nbsp;\u2013 Reward your best customers with VIP status\nbased on different spend requirements.<\/li><\/ul>\n\n\n\n<h3><span id=\"What_is_the_importance_of_follow-up_emails\"><strong>What is the importance of follow-up emails?<\/strong><\/span><\/h3>\n\n\n\n<p>Email marketing is one of the best used marketing strategies\nused by almost every organization. It creates a one to one relationship between\nyou and your customers. According to you recent survey email marketing plays a\nvery important role to increase your business or your sales. It is very useful\nto that your customers do know about your brand time to time and also if you\noffer any offer on your Store, your trusted customers should know about it\nautomatically and here automatic emails plays a very important role.<\/p>\n\n\n\n<p>Follow-up emails can be any type but it is very important\nthat you should priorities your emails. Which emails should be sent on which time?\n<\/p>\n\n\n\n<p>Emails communication is a very old\nand trusted way of communication especially for eCommerce stores. Sending\npromotional emails, offer emails and emails about your brand awereness creates\na strong relationship between you and your customers and motivate them to keep\ncoming back to your store time to time to view and make purchase again and\nagain.<\/p>\n\n\n\n<p>In this article, I will explain you\nthree very important types of follow-up emails which every WooCommerce store\nmust have.<\/p>\n\n\n\n<ol><li>Welcome\nEmail<\/li><li>An\nabandoned cart email<\/li><li>A\nwin Back Email<\/li><\/ol>\n\n\n\n<h2><span id=\"i_Welcome_Email\">i) Welcome Email<\/span><\/h2>\n\n\n\n<p>Welcome email is the first email which you send to your first time customers. Any new customer can join your website by using any below way:<\/p>\n\n\n\n<ul><li>They\nSignUp to your newsletter<\/li><li>Register\nas a customer to your website <\/li><li>Subscribe\nto your any membership plan etc.<\/li><\/ul>\n\n\n\n<p>Once a user joins your website they expect to a welcome email\non their inbox, it is the best time for you to aware your customer about your\nwebsite or brand.<br>\nSend them a welcome email by welcoming them and thanking them to join you.<\/p>\n\n\n\n<p>Also, it is a great time to promote your brand or website by\nexplaining them about it. Share your brand information on welcome email and if\npossible share your success stories. It will increase your customer trust on\nyou. There is a great tool \u201cAutomateWoo\u201d available for WooCommerce to send\nautomatic emails to your customers and you can use this to send your automatic\nfollow up emails to your customer.<\/p>\n\n\n\n<p><strong>Creating automatic\nwelcome email using AutomateWoo<\/strong><\/p>\n\n\n\n<ol><li>You\nwill have to download this WooCommerce plugin first and activate it on your\nwebsite.<\/li><li>Open\n\u201cAutomateWoo\u201d settings.<\/li><li>Click\non \u201cCreate a new workflow\u201d and give it a name. From the \u201cTrigger\u201d dropdown list\nselect \u201cCustomer Account Created.\u201d<\/li><li>Choose an action. Select&nbsp;<strong>Send Email<\/strong>, enter the variable for customer email,\nadd a subject line, and write your message.<\/li><li>Select\nthe timing from the \u201cTiming\u201d dropdown list. You can set timing when you want to\nsend welcome email to your customers. Normally, it is set to \u201cRun immediately\u201d\nbut you can change it as per your needs.<\/li><li>Finally,\nset your email status to \u201cactive\u201dand click save.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"650\" height=\"189\" src=\"https:\/\/blog.infotheme.net\/wp-content\/uploads\/2020\/04\/new-workflow-to-welcome-email.jpg\" alt=\"\" class=\"wp-image-1401\" srcset=\"https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/new-workflow-to-welcome-email.jpg 650w, https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/new-workflow-to-welcome-email-300x87.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"650\" height=\"547\" src=\"https:\/\/blog.infotheme.net\/wp-content\/uploads\/2020\/04\/actions-for-welcome-email.jpg\" alt=\"\" class=\"wp-image-1402\" srcset=\"https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/actions-for-welcome-email.jpg 650w, https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/actions-for-welcome-email-300x252.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"650\" height=\"434\" src=\"https:\/\/blog.infotheme.net\/wp-content\/uploads\/2020\/04\/Timing-for-welcome-email.jpg\" alt=\"\" class=\"wp-image-1403\" srcset=\"https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/Timing-for-welcome-email.jpg 650w, https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/Timing-for-welcome-email-300x200.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<h2><span id=\"ii_Abandoned_cart_reminder_Email\">ii) Abandoned cart reminder Email<\/span><\/h2>\n\n\n\n<p>Having great products on your store are always important for\ngood sales but at the period of time you can find out the \u201cabandoned cart\u201d\nissue on your website as well.<\/p>\n\n\n\n<p>Abandoned cart is a situation when your customer visit your\nwebsite with some interest to make purchase but suddenly customer lost his\/her\ninterest and just close the browser or tab. After this you don\u2019t know where the\ncustomers go to continue his\/her shopping. &nbsp;Abandoned cart situation is very common\ncondition which almost every eCommerce store faces from a long time but luckily\nnow we have a solution for such situation as well.<\/p>\n\n\n\n<p>Fortunately, with a cart\nabandonment email, you can entice shoppers back to your site to complete\ncheckout. You can send such users a very special email with some\npromotional offer or discount coupon code to encourage them to visit your\nwebsite again to complete their shopping. <\/p>\n\n\n\n<p>There could be so many customers\nyou will find as abandoned cart situation and how could you send them email individually.\nDon\u2019t worry, WooCommerce \u201cAutomateWoo\u201d solves your this problem as well.\nAutomateWoo plugin allow you to create and send automatic emails to your\ncustomers in this Abandoned cart situation as well.<\/p>\n\n\n\n<p><strong>How to create an abandoned cart email with \u201cAutomateWoo\u201d<\/strong><\/p>\n\n\n\n<ol><li>Download and\nInstall this plugin if you have not done this already.<\/li><li>Create a new <strong>\u201cAdd new WorkFlow\u201d <\/strong>and give it a name<\/li><li>Decide a\ntrigger action by selecting <strong>\u201cCard\nAbandoned\u201d<\/strong> option from\u201d <strong>Trigger<\/strong>\ndropdown.<\/li><li>Now, set emails\nsetting from <strong>\u201cSend Emails\u201d<\/strong> option.\nCreate your emails by using your required text and email variables available on\nright side.<\/li><li>Finally, Set\nthe status to active and save it.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"650\" height=\"256\" src=\"https:\/\/blog.infotheme.net\/wp-content\/uploads\/2020\/04\/abandoned-cart-add-new-workflow.jpg\" alt=\"\" class=\"wp-image-1404\" srcset=\"https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/abandoned-cart-add-new-workflow.jpg 650w, https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/abandoned-cart-add-new-workflow-300x118.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"650\" height=\"511\" src=\"https:\/\/blog.infotheme.net\/wp-content\/uploads\/2020\/04\/abandoned-cart-choose-email.jpg\" alt=\"\" class=\"wp-image-1405\" srcset=\"https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/abandoned-cart-choose-email.jpg 650w, https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/abandoned-cart-choose-email-300x236.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<h2><span id=\"iii_Win_Back_Emails\">iii) Win Back Emails<\/span><\/h2>\n\n\n\n<p>Win Back emails are used to motivate your inactive customers\nto start shopping again on your store. Normally, once a customer makes a purchase\nyou got their emails and you use these email data for future promotional\npurpose.<\/p>\n\n\n\n<p>After a time period if you keep observing your eCommerce\nsystem you will find few customers in the list which are inactive from a long\ntime. Now, it your job to motivate such customers to start shopping again on\nyour store.<\/p>\n\n\n\n<p>Win Back emails are used for such purpose. You send emails to\nyour inactive customers with some promotional offers, or some special discount\noffers, or free shopping offers etc.<\/p>\n\n\n\n<p>Win back emails often feature an incentive, like a\ndiscount or free shipping. If you include an expiration date, you can\nseamlessly follow up a second time a few days before it expires.&nbsp;<\/p>\n\n\n\n<p>Some stores like to use emotion with phrases\nlike, \u201cwe miss you!\u201d and, \u201cwhere did you go?\u201d to remind customers that they\nhaven\u2019t engaged in a while.<\/p>\n\n\n\n<p><strong><br>\nHow to create automatic win back email with AutomateWoo?<\/strong><\/p>\n\n\n\n<ol><li>Download, Install\nand active \u201cAutomateWoo\u201d plugin if don\u2019t have this plugin your website already.<\/li><li>Create a <strong>\u201cnew workflow\u201d<\/strong> and give it a name.<\/li><li>Choose the <strong>number\nof days<\/strong> since your customer\u2019s last purchase to send the email. 30 days is a\ngood place to start, but you\u2019ll want to experiment to see what the best fit is\nfor your customers.<\/li><li>Set the action to\n<strong>\u201cSend Email\u201d <\/strong>and create your win\nback email with some information and Email template variables available on the\nright side. You can list out the coupons using the variables so that you can\nmotivate your customers to make purchase.<\/li><li>Finally, set the\nstatus to \u201c<strong>Active<\/strong>\u201d and click on\nSave.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"650\" height=\"434\" src=\"https:\/\/blog.infotheme.net\/wp-content\/uploads\/2020\/04\/win-back-add-workflow.jpg\" alt=\"\" class=\"wp-image-1406\" srcset=\"https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/win-back-add-workflow.jpg 650w, https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/win-back-add-workflow-300x200.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"650\" height=\"537\" src=\"https:\/\/blog.infotheme.net\/wp-content\/uploads\/2020\/04\/win-back-email-template.jpg\" alt=\"\" class=\"wp-image-1407\" srcset=\"https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/win-back-email-template.jpg 650w, https:\/\/infotheme.net\/blog\/wp-content\/uploads\/2020\/04\/win-back-email-template-300x248.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>Automatic emails\u2019 using the \u201cAutomateWoo\u201d makes your work so\nsimple and plays a very important role to increase your sale time to time as\nwell. You can set different trigger action and send automatic emails to your\ncustomers and create a strong business relationship with your customers.<\/p>\n\n\n\n<h2><span id=\"Final_Words\">Final Words<\/span><\/h2>\n\n\n\n<p>Being an owner of a wonderful eCommerce store your first\npriority is always to provide best quality product or services to your\ncustomers but at the same time it is very important to be in touch your\ncustomers to create a trust relationship with you.<\/p>\n\n\n\n<p>Once you have a customer, it is your responsibility to keep\ntheir trust and always encourage them or motivate them enjoys shopping on your\nsystem. <br>\nAutomatic email communication do this task for you and by providing special\noffers, discount offers on these emails makes these emails very valuable to\nyour customers as well.<\/p>\n\n\n\n<p>If is very important to send the right email to right\ncustomer and at the right time as well. You can manage everything if you use WooCommerce\ntool properly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents1 Top 3 essential follow-up emails every store should have1.1 What is AutomateWoo?1.2 What is the importance of follow-up emails?2 i) Welcome Email3 ii) Abandoned [&hellip;] <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/infotheme.net\/blog\/top-3-essential-follow-up-emails-which-every-wooocommerce-store-should-have\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":1400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,132,7],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/posts\/1399"}],"collection":[{"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":2,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/posts\/1399\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/posts\/1399\/revisions\/1409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/media\/1400"}],"wp:attachment":[{"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/media?parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/categories?post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infotheme.net\/blog\/wp-json\/wp\/v2\/tags?post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}